Every morning in suburbia I wake knowing I better get my ass in gear make some money or loose my house and starve to death.  Every morning in suburbia the advertising man wakes up knowing he better get his ass in gear and convince me to give him my money or loose his house and starve to death. You see it doesn’t matter whether you’re the consumer or the advert man, when the sun comes up you had best get your ass in gear or loose your house and starve to death.