“As the Cambridge Analytica story shows, there’s a fine line between psychological civil engineering and psychological civil war. The behavioral, demographic, and personal information Facebook and other social media platforms now collect through what I call algorithmic psychometrics has the sensitivity of medical data, and should be treated as such by regulators around the world.”

What’s the bigger part of this story? Is it that with this data you can manipulate me, therefore I lose my autonomy – therefore I lose my freedom? Is it that we know so little about our own minds – how it works – that if someone, who knows more about me than I know about myself, can have power over me?