Don’t Go Full Kurtz

Kurtz

On staying visible while going deep

There is a scene near the end of Apocalypse Now where you finally see Kurtz. Not the myth of him, not the whispered reputation that precedes him up the river, but the man himself. Brando in the shadows. Enormous. Still. Speaking in that slow, fractured cadence of someone who has travelled so far into their own understanding that ordinary language no longer feels adequate.

He is brilliant. That much is clear. He went further than anyone else. He looked at the thing directly, without flinching, and what he found out there changed him permanently. The problem wasn’t what he discovered. The problem was that he cut the line back.

I think about Kurtz more than I probably should.


There is a particular temptation that comes with going deep. Whether you’re exploring ideas, building something genuinely new, or just living an examined life, there comes a point where the surface world starts to feel thin. Absurd, even. You’ve been in the basement of the building and now you’re watching people queue excitedly to enter the lobby and you can’t quite explain what you’ve seen down there, so you stop trying. You go back down. You go deeper.

The jungle closes in. Not dramatically. Gradually.

I feel this pull most acutely right now in relation to artificial intelligence. Not AI as a productivity tool or a chatbot or a content generator, but AI as a genuine inflection point in what it means to be a thinking, meaning-making human being. I’ve been in the lab. I’ve been exploring the territory: building agents, designing workflows, having conversations that touch something that feels philosophically alive. And out in the world, the gold rush is happening in real time. Every day LinkedIn serves up more infographics. More five-step guides. More newly minted AI consultants selling maps to a territory they visited once on a guided tour.

The philosophical self wants to recoil from all of it. Go deeper. Stop engaging with the noise. Become Kurtz.

But Kurtz is not a success story.


Here is what I keep coming back to. The game we are all playing, the economic one, the social one, the whole elaborate system of obligations and incentives and invented meanings that structures daily life, nobody asked to be entered into it. You didn’t sign the contract. It was handed to you after you arrived, printed in a language you were still learning to read. The matrix, if you want to use that word, is not a conspiracy. It’s just the consensual hallucination that keeps the lights on.

The conscious player knows this. Knows the game is rigged, knows the rules were written by someone else, and plays anyway. Not out of naivety. Out of a kind of strategic pragmatism. You need coin to have freedom. You need freedom to do the work that actually matters to you. The soulless work funds the soul work. This isn’t selling out. It’s just being a grown adult with a practice to sustain.

Kurtz understood the game was rigged too. The difference is he stopped playing and started presiding. He built his own kingdom in the jungle and waited for the world to come to him. Which is a perfectly coherent response to absurdity, but it requires an army of devoted followers and ends badly.

Most of us don’t have that option. And honestly, most of us don’t want it.


What I’m trying to work out is the third position. Not the map vendor at the entrance, selling five-step guides to people who haven’t yet looked up from their phones. Not Kurtz in the compound, brilliant and unreachable and slowly losing the thread. Something else. The explorer who transmits.

Dispatches from the field. That’s the frame I keep returning to.

The explorer who goes deep into unknown territory doesn’t have to stop exploring to remain visible. They just have to maintain the communication line. Not to prove they’re still there. Not to perform exploration for an audience. But because the transmission itself is part of the work. You process what you’re finding by articulating it. You make it useful to others who are navigating their own version of the same territory, further behind, looking for a signal.

This is different from selling maps. A map is fixed. It assumes the territory is knowable and stable and can be reduced to a diagram. A dispatch from the field is alive. It says: here is what I found today, here is what it made me think, here is the question I’m sitting with now. It invites the reader into the uncertainty rather than resolving it for them.

That’s the content I want to make. Not the infographic. The field report.


There is another piece of this worth naming. The cycle.

Anyone who has been doing serious inner work for any length of time knows that meaning doesn’t arrive and stay. It comes in waves. Some days the cosmic frame holds perfectly. You feel the lightness of knowing that the self you think you are is not the self that is you, that you are an infinite being playing a finite game for the texture of the experience, and you can laugh at your own drama from a comfortable altitude. Other days you are just a person trying to get through Tuesday, and the universe offers no comment on the matter.

Both are true. Both have always been true. The skill is not choosing which one to believe but learning to read the wave you’re on.

Kurtz lost the wave. That’s what happened to him. He found a truth, a real one, and he flatlined into it. He stopped oscillating. The high became permanent and then it became something else entirely, something that looked like certainty from the outside and felt like madness from the inside.

Staying visible is partly just staying rhythmic. Staying in the oscillation. Not letting the low points pull you under and not letting the high points carry you so far from shore that you can’t find your way back. The pit of despair is real. The euphoric dissolution is real. Navigation happens in the space between them.


Here is what I actually believe, on a Friday morning, mind wandering through its own landscape.

The territory is worth exploring. Go deep. Go further than is comfortable. Ask the questions that don’t have clean answers. Sit with the ones that unravel you a little. That’s where the real work is.

But keep one line back.

Not for the audience. Not for the algorithm. Not to stay competitive in a gold rush you didn’t ask to be part of. Keep the line back for yourself. Because the transmission is how you process what you’re finding. Because putting language around the edge of the unknown is how you extend your own map. Because the people worth talking to are out there somewhere in the jungle too, a little behind you on the path, looking for a signal that says someone else has been here, and it didn’t break them, and there is something worth seeing if you keep going.

Go deep. Transmit from the field. Don’t cut the line.

And whatever you do, don’t go full Kurtz.


The horror, the horror is not a content strategy.

The Retrofit Trap (and What AI-First Actually Means)

the retrofit trap

Most people encounter a new technology and immediately ask the wrong question: How do I use this to do what I already do, but faster?

It’s understandable. It’s also a dead end.

I call it the retrofit trap. You take an entirely new category of capability and bolt it onto your existing workflow like a spoiler on a minivan. You get the same thing you had before, slightly cheaper, marginally quicker. Nothing actually changes. You automate the assembly line and call it innovation.

This is how most people are approaching AI right now. Write my emails faster. Summarise this document. Generate a first draft so I don’t have to stare at a blank page. All fine, all useful, all profoundly missing the point.

The interesting question is not “how do I use AI to produce X more efficiently?” It is: What kind of thinking, making, and exploring becomes possible now that wasn’t possible before?

That’s the shift from using AI to being AI-first. And it’s not an efficiency play. It’s an ontological one.

Two Minds, One Conversation

The model most people carry for AI is tool-and-user. I pick up the hammer. I hit the nail. The hammer doesn’t have opinions about where the nail goes.

But that’s not what’s happening when you actually work with these systems at depth. What’s happening is closer to what Tony Stark has with JARVIS: two fundamentally different kinds of intelligence in genuine dialogue. Human intuition, pattern recognition, lived experience, and mythic depth on one side. Machine synthesis, breadth, tireless processing, and a strange capacity for lateral connection on the other.

Neither mind alone produces what the collaboration produces. That’s the part people miss when they treat AI as a slightly faster intern.

I’ve spent 25 years in corporate learning and development, building systems for how organisations grow people. I’ve spent 40 years journaling, tracking the way stories shape perception and possibility. I’ve spent 25 years practising chaos magick, which is, at its core, the disciplined use of belief as a technology. When I sit down with an AI and begin thinking out loud, something happens that is qualitatively different from either solo thinking or traditional collaboration with another human.

It’s not better or worse. It’s different in kind. A new cognitive mode. And that distinction matters enormously, because if you mistake it for “a faster version of what I already had,” you will never discover what it actually is.

The Chaos Magician’s Advantage

chaos magician

Chaos magick trains you for exactly this moment. The core discipline is simple: treat belief as a tool rather than an identity. Pick it up, use it, and put it down. Test what works. Discard what doesn’t. Results over metaphysics.

When a chaos magician encounters a new system, the first question is never “how do I use this correctly?” It’s: What are the correspondences? What becomes possible at the intersections? What can this do that hasn’t been done?

That’s the posture you need for AI-first work. Not the careful, manual-reading approach of someone trying to use the tool properly. The experimental, boundary-testing approach of someone who understands that the most interesting territory is always at the edges, where the instructions run out.

Most of the genuinely valuable things I’ve discovered in working with AI came from moments where I wasn’t trying to accomplish a predetermined task. I was following a thread. Asking a question that led to another question. Letting the machine’s unexpected synthesis collide with my own pattern recognition and produce something neither of us was aiming at.

You can’t plan for that. You can only create the conditions for it. And the first condition is letting go of the idea that you already know what this technology is for.

The Frontier Has No Gift Shop

There’s a version of “AI-first” content that has already become its own genre. Tips for prompting. Hacks for productivity. Ten ways to use ChatGPT in your morning routine. It’s the gift shop version of the frontier: safe, packaged, and completely disconnected from the actual wilderness.

The real frontier is disorienting. You get lost. You produce things that don’t fit existing categories. You have conversations with a machine that leave you thinking differently about your own mind, and there’s no framework yet for what to do with that experience.

I’m not interested in making the gift shop version. I’m interested in what happens when you take the work seriously: when you bring genuine depth, genuine questions, genuine not-knowing to the collaboration, and see what emerges.

The Fool in the tarot doesn’t step off the cliff toward a known destination. The step itself is the practice. The willingness to move without a map is not recklessness. It’s the prerequisite for discovering territory that hasn’t been mapped yet.

That’s what AI-first means to me. Not a productivity framework. Not a set of tools and techniques. A genuine orientation toward the unknown, backed by enough skill and experience to do something meaningful with whatever you find there.

What This Looks Like in Practice

I run what I call a content engine: a system where raw material (journal extracts, half-formed ideas, voice notes, and fragments) flows into a collaborative process with AI, and what comes out is writing, frameworks, and artifacts I could not have produced alone. Not because the AI is doing the writing for me, but because the thinking happens differently when two kinds of minds are in dialogue.

Some days that looks like me dropping a messy paragraph of journal reflection into the system and watching it become the seed of something I didn’t know I was trying to say. Some days it looks like a three-hour conversation about the relationship between alchemical stages and narrative structure that produces a model I’ll be working with for months.

The point is not the output. The point is the cognitive mode. Once you’ve experienced genuine collaborative thinking with a machine, the retrofit version (write my emails, summarise my documents) starts to feel like using a telescope to hammer nails.

The Invitation

If you’re reading this and something in it resonates, here’s what I’d suggest: stop asking AI to do your existing work faster. Instead, bring it something you’re genuinely uncertain about. A question you don’t have an answer to. A creative problem you haven’t solved. An idea that’s still half-formed and might be nonsense.

Then don’t direct the conversation. Follow it.

See what happens when you stop being the user and start being the collaborator. See what kind of thinking becomes possible when you let go of the need to already know where you’re going.

The frontier is real. The map doesn’t exist yet. And the only way to find out what’s there is to step off.

The Dance of Wisdom and Youthfulness

In the world of Jungian psychology, the concepts of the “senex” and “puer” archetypes have captured the attention of many. These archetypes, identified by renowned psychologist Carl Jung, represent two contrasting aspects of the human psyche. Understanding these archetypes and how they manifest in our lives can help us achieve a more balanced and integrated personality.

The Wise Old Man: The Senex Archetype

The senex archetype, derived from the Latin word for “old man,” embodies qualities such as wisdom, experience, structure, and authority. This archetype represents the part of our psyche that values tradition, order, and stability. When we tap into the senex energy, we may find ourselves seeking guidance from wise elders or father figures who provide us with a sense of responsibility and discipline.

However, it’s important to note that an overemphasis on the senex archetype can lead to rigidity, oppression, and a fear of change. When we become too entrenched in senex energy, we may find ourselves resistant to new ideas and unable to adapt to the ever-changing world around us.

The Youthful Spirit: The Puer Archetype

On the other end of the spectrum, we have the puer archetype. Derived from the Latin word for “boy” or “youth,” the puer represents youthfulness, creativity, spontaneity, and a sense of adventure. When we embrace puer energy, we tap into the part of our psyche that desires freedom, exploration, and new experiences. The puer archetype is associated with enthusiasm, idealism, and a fresh perspective on life.

However, just like the senex, an overemphasis on the puer archetype can have its drawbacks. When we become too engrossed in our puer energy, we may struggle with commitment, responsibility, and the ability to follow through on tasks. We may find ourselves constantly chasing new experiences without ever fully committing to anything.

Finding Balance: Integrating the Senex and Puer

According to Jungian psychology, the key to a well-balanced psyche lies in the integration of both the senex and puer archetypes. By allowing the wisdom and structure of the senex to guide the creativity and enthusiasm of the puer, we can achieve a more integrated and well-rounded personality.

To find this balance, we must first become aware of how these archetypes manifest in our lives. Take a moment to reflect on your own experiences. Do you find yourself gravitating more towards the senex or the puer energy? Are there areas of your life where you could benefit from embracing the qualities of the opposite archetype?

Journal Prompt:

To further explore the senex and puer archetypes in relation to your own experiences, consider the following journal prompt:

“Reflect on a time in your life when you felt a strong pull towards either the senex or puer energy. What were the circumstances surrounding this experience? How did embracing this archetype impact your life, both positively and negatively? Now, consider how integrating the qualities of the opposite archetype could have brought more balance to the situation. Write about the potential benefits of finding harmony between the senex and puer energies in this specific context.”

By taking the time to reflect on these archetypes and how they show up in our lives, we can work towards achieving a more balanced and integrated psyche. Remember, the goal is not to eliminate either archetype but rather to find a harmonious balance between the two. So, embrace the wisdom of the senex and the youthful spirit of the puer, and watch as your life transforms in beautiful ways.

Once before, once again

Here I am again, wandering through the landscape of my past, searching for the person I used to be before I lost my way. I can see him flickering in the distance like a mirage—that young boy whose hopes hadn’t yet been smothered by the relentless mundanity of life. He twirls barefoot among fireflies in an emerald meadow stretched out under violet dusk, laughing with abandon like a wild spirit. But when I call out to him, the person I once was scatters like stardust on the wind, leaving only echoes.

I follow the echoes through shadowy woods where memories lurk, distorted as if seen through antique glass, warped and unreliable. In a moonlit glade, I swear I glimpse my long-lost innocence as a fawn quivering in the brush. I hold my breath, afraid to frighten him off again. But as I creep closer on velvet feet, he fades into stars upon a dark lake where my dreams lie drowned.

These restless spirits will not be cornered or coerced. Each time I seek to grasp hold of who I was, hoping to exhume his lost optimism and quiet joy, he slithers away like liquid mercury. What is this elusive wholeness I chase, this alchemy of past and present? How can I conjure up that young, untroubled spirit while wrestling with the burdens I now carry?

The moths and fireflies cannot guide me. Only a leap of faith can embrace this paradox: I must look boldly into the blinding sun to see the person I might have been dancing there within my shadow. For he comes only to those who stop hunting for ghosts and instead plant seeds in soil more fertile than memory. Within each moment of living light lies dormant self-rebirth.

the mothership connection

I’m firing up my trusty MarsEdit spaceship to blast out this blog post at warp speed! Gotta make sure all systems are go before taking this bad boy out for spin across the blogosphere. If she handles smooth, I’ll be punching holes in the time-space continuum with MarsEdit from here on out, beaming my prose directly into the singularity of the web. My micro blog? Psshh, more like macro presence once I integrate it into my deck. MarsEdit will be the mothership platform commanding my entire blogging armada! All hail the one writing tool to rule them all, the mighty MarsEdit which shall deliver my words across the galaxies! *makes laser beam sounds while typing furiously*

For your listening pleasure…