Blog · November 2, 2022 0

Don’t call it a comeback

My life has been ridiculously strange of late. I’ve been going through one of those wobbly periods where I believe the whole of the human race is wicked and probably deserves to burn in Hell, if Hell exists.

But don’t worry. I haven’t lost faith yet. I’ve been too distracted by Elon Musk clearing out the Twitter saloon like Clint Eastwood in The Outlaw Josey Wales.

One of the things you have to deal with on social media is when the bandits get turned loose. They gnaw on your brains like zombies and cause people to spontaneously combust. These things happen. And when they do, ordinary folks like me and you start looking for the nearest emergency exit.

Take Tumblr, for instance. It’s a relic of the old internet. It’s been holding on for dear life for at least the past 10 years. Then the pandemic hit. And Gen Z started swarming to Tumblr like blue-assed flies on a fresh cowpat. 61% of its new users and nearly half of its active users are under 24. It seems the woke have found a new place to congregate.

Tumblr also has more active daily users than its sibling rival, That surprises me. I can’t help but think there might be some truth in the rumor that blogging is dead! No, I can’t believe that. I won’t believe that. I refuse to believe that!

I bet Papa Mullenweg is happy to see his big gamble pay off. Tumblr’s revenue has jumped 55% since last year. If you ask the Tumblr crew what it feels like to be making a comeback, you’re likely to hear them spit L.L. Cool J at you:

Don’t call it a comeback, I been here for years
I’m rockin’ my peers, puttin’ suckers in fear

Still, these things happen. I need to re-up my Tumblr game in case I have to flee Twitter in the middle of the night with only my go-bag in tow. You never know with these things. On the other hand, Musk might turn out to be a benevolent dictator like Lee Khan Yew, and we’ll all be able to thrive in Twitterville.

Just in case, I need to be ready. Noah built the ark before the rain. You can find me on Tumblr as “Soulcruzer One


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