consumer units


(Picture: Birmingham, New Street)

We live in a consumer society and it runs on a simple principle – our lives will be better if we buy this car, own this home, eat this food, use that mobile phone, drink this beer, or wear this brand of clothes.  We have allowed ourselves to buy into the illusion that if we own these possessions, we will feel better about ourselves.  We buy more possessions and our possessions need possesions, so we have to man the till to feed our possessions.  “Aspiring to this world”, says Jim Baggot, “keeps us in wage slavery, functioning as perfect consumer units, to the point where it is no longer necessary to feed us the illusion:  we are the illusion.  In the 21st century, the dream has become the reality.”

Ask yourself this, what would happen if you were to wake from this dream?


  1. Anndi February 6, 2007 at 1:17 am

    Reminds me of George Carlin’s rant on ‘stuff’

    Too many people have ‘become’ their possessions, they label themselves according to what they own… We now have people who get into debt, ruin their lives because they’re addicted to shopping. We have 24 hour shopping channels, we can buy everything conceivable under the sun on the internet, we no longer have to go out… it’s scary really…

    Excellent post darlin’

  2. Tisha February 6, 2007 at 10:59 am

    wake up from this nightmare! our earthly possessions are for naught if our souls are suffering! xox

  3. Tim Clague February 8, 2007 at 1:08 pm

    How can you be happier with more when you are not happy with what you have.

    But I generally see people changing. The new currency is conversation not consumerism. Those that engage people and draw things out of them will succeed.

  4. Clay Lowe February 9, 2007 at 8:38 am

    I agree Tim, there does seem to be a shift, people engaing with people again…like we’re doing here.


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